A marketing analysis of a multinational company of your choice in the context of an international market
About This Course
TASK 1
Company overview
The American company Oakley Incorporated is a division of the Italian eyeglasses giant Eyewear. James Jannard started the business in 1975s after coming up with an inventive motorcycle maximal grip design that only cost a $300 initial expenditure.
Following the success of distributing Oakley Grip at motorcycling competitions, Jannard began making products for the motorbike enthusiast, including glasses, grips, cheekbone protectors, and number plates (Michael, 2014). After Jannard introduced O-Frame glasses with both the company’s emblem on the wrist in 1980s, brand identification among consumers reached a high level. Ski glasses became on sale during 1983s, and sporty Oakley eyeglasses were introduced in 1984s. In 1995s, the business was publicly held (Forbes, 2007). In exchange for a $2.0 billion cash advance, Brand purchased Oakley in 2007s, adding it to its inventory in addition to other brands including Fashion, Ray-Ban, and Distinct.
Learning Objectives
Target Audience
- International Marketing: To understand and apply marketing theories and practices on a global scale.
- Strategic Marketing Management: Crafting and analyzing marketing plans.
- Global Business Strategy: Evaluating competition and developing strategies in a multinational context.
- Consumer Behavior: Understanding how marketing strategies affect consumer decisions worldwide.
- Advertising and Promotion: Developing effective marketing communications.
- Digital Marketing: Leveraging digital channels for international marketing.
- Marketing Research: Gathering and analyzing data to inform marketing strategies.