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Data Driven Decisions for Business
What you'll learn
Task 1: Introduction and project plan (20 marks)
Summarise what you are going to present in the report and justify your plan for delivering the research project to BIJ. Ensure you also clearly reference a data analytics framework as part of your plan. Finally, specifically explain how data analytics can add value and drive improved business performance for BIJ.
Task 2: Data quality issues and remedies (10 marks)
Discuss both the generic issues that data analysts encounter in sourcing, reviewing and cleansing data and also specific issues with the project data that BIJ has provided and how you propose to address those issues.
Task 3: Data analysis and commentary (20 marks)
Set out and explain the results of your numeric data analysis in the form of tables, summary data and supporting commentary. Explain how your results inform understanding of BIJ’s performance and business operations. This should include three tables setting out:
(Table A) Data and trends in sales volume and value by month, by year and across the whole analysis period
(Table B) Benchmark comparisons of category performance covering sales volume and value by quarter, by year and across the whole analysis period, and
(Table C) Benchmark comparisons of sales volume and value between markets by quarter, by year and across the whole analysis period.
Task 4: Data charting and commentary (20 marks)
Use your data charting and interpretation skills to develop visual presentations of your findings together with bullet-points setting out the key findings and inferences from the charting. This should include three charts presenting:
(Chart A) Comparison of sales value trends across markets over time
(Chart B) Category performance comparisons between markets, and
(Chart C) Impact of the marketing campaign in the UK market itself, and in comparison, with other markets.
Task 5: Conclusions and recommendations (20 marks)
Based on your analysis and findings in Tasks 3 and 4 set-out your conclusions and recommendations.
Featured
-75%
Digital Economy Analysis
What you'll learn
Learning Outcomes:
LO 1 Demonstrate the conceptual knowledge of the digital economy.
LO 2 Evaluate the various challenges that the globalization of the digital economy presents.
LO 3 To present a critical path to optimize competitive advantage through digital transformation.
Tasks (All tasks are equally weighted):
1. Choose a company and critically examine the company's current business model with a focus on digital integration in the core business operations. (LO2 & LO3)
2. Choose any retail sector company that has successfully undergone a digital transformation. Analyze the company's growth after adopting the digital transformation strategy. (LO1 & LO3)
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Intermediate
A marketing analysis of a multinational company of your choice in the context of an international market
₹250.00₹1,000.00
A marketing analysis of a multinational company of your choice in the context of an international market
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
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-75%
Strategic Management
What you'll learn
Tasks (All tasks are equally weighted):
1. Define corporate level strategy and business unit level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3)
2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)
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Featured
-75%
Intermediate
A marketing analysis of a multinational company of your choice in the context of an international market
₹250.00₹1,000.00
A marketing analysis of a multinational company of your choice in the context of an international market
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
Featured
-75%
Data Driven Decisions for Business
What you'll learn
Task 1: Introduction and project plan (20 marks)
Summarise what you are going to present in the report and justify your plan for delivering the research project to BIJ. Ensure you also clearly reference a data analytics framework as part of your plan. Finally, specifically explain how data analytics can add value and drive improved business performance for BIJ.
Task 2: Data quality issues and remedies (10 marks)
Discuss both the generic issues that data analysts encounter in sourcing, reviewing and cleansing data and also specific issues with the project data that BIJ has provided and how you propose to address those issues.
Task 3: Data analysis and commentary (20 marks)
Set out and explain the results of your numeric data analysis in the form of tables, summary data and supporting commentary. Explain how your results inform understanding of BIJ’s performance and business operations. This should include three tables setting out:
(Table A) Data and trends in sales volume and value by month, by year and across the whole analysis period
(Table B) Benchmark comparisons of category performance covering sales volume and value by quarter, by year and across the whole analysis period, and
(Table C) Benchmark comparisons of sales volume and value between markets by quarter, by year and across the whole analysis period.
Task 4: Data charting and commentary (20 marks)
Use your data charting and interpretation skills to develop visual presentations of your findings together with bullet-points setting out the key findings and inferences from the charting. This should include three charts presenting:
(Chart A) Comparison of sales value trends across markets over time
(Chart B) Category performance comparisons between markets, and
(Chart C) Impact of the marketing campaign in the UK market itself, and in comparison, with other markets.
Task 5: Conclusions and recommendations (20 marks)
Based on your analysis and findings in Tasks 3 and 4 set-out your conclusions and recommendations.
Featured
-75%
Strategic Management
What you'll learn
Tasks (All tasks are equally weighted):
1. Define corporate level strategy and business unit level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3)
2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)
Featured
-75%
Digital Economy Analysis
What you'll learn
Learning Outcomes:
LO 1 Demonstrate the conceptual knowledge of the digital economy.
LO 2 Evaluate the various challenges that the globalization of the digital economy presents.
LO 3 To present a critical path to optimize competitive advantage through digital transformation.
Tasks (All tasks are equally weighted):
1. Choose a company and critically examine the company's current business model with a focus on digital integration in the core business operations. (LO2 & LO3)
2. Choose any retail sector company that has successfully undergone a digital transformation. Analyze the company's growth after adopting the digital transformation strategy. (LO1 & LO3)
Featured Courses
Featured
-75%
Strategic Management
Define corporate level strategy and business unit level strategy, along …
Strategic Management
What you'll learn
Tasks (All tasks are equally weighted):
1. Define corporate level strategy and business unit level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3)
2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)
Featured
-75%
A marketing analysis of a multinational company of your choice in the context of an international market
TASK 1 Company overview The American company Oakley Incorporated is …
A marketing analysis of a multinational company of your choice in the context of an international market
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
Featured
-75%
Digital Economy Analysis
Introduction In the modern 21st century, “Business Management” often requires …
Digital Economy Analysis
What you'll learn
Learning Outcomes:
LO 1 Demonstrate the conceptual knowledge of the digital economy.
LO 2 Evaluate the various challenges that the globalization of the digital economy presents.
LO 3 To present a critical path to optimize competitive advantage through digital transformation.
Tasks (All tasks are equally weighted):
1. Choose a company and critically examine the company's current business model with a focus on digital integration in the core business operations. (LO2 & LO3)
2. Choose any retail sector company that has successfully undergone a digital transformation. Analyze the company's growth after adopting the digital transformation strategy. (LO1 & LO3)
Featured
-75%
Data Driven Decisions for Business
MSc Management: Data Driven Decisions for Business SUMMATIVE Coursework Assessment Brief …
Data Driven Decisions for Business
What you'll learn
Task 1: Introduction and project plan (20 marks)
Summarise what you are going to present in the report and justify your plan for delivering the research project to BIJ. Ensure you also clearly reference a data analytics framework as part of your plan. Finally, specifically explain how data analytics can add value and drive improved business performance for BIJ.
Task 2: Data quality issues and remedies (10 marks)
Discuss both the generic issues that data analysts encounter in sourcing, reviewing and cleansing data and also specific issues with the project data that BIJ has provided and how you propose to address those issues.
Task 3: Data analysis and commentary (20 marks)
Set out and explain the results of your numeric data analysis in the form of tables, summary data and supporting commentary. Explain how your results inform understanding of BIJ’s performance and business operations. This should include three tables setting out:
(Table A) Data and trends in sales volume and value by month, by year and across the whole analysis period
(Table B) Benchmark comparisons of category performance covering sales volume and value by quarter, by year and across the whole analysis period, and
(Table C) Benchmark comparisons of sales volume and value between markets by quarter, by year and across the whole analysis period.
Task 4: Data charting and commentary (20 marks)
Use your data charting and interpretation skills to develop visual presentations of your findings together with bullet-points setting out the key findings and inferences from the charting. This should include three charts presenting:
(Chart A) Comparison of sales value trends across markets over time
(Chart B) Category performance comparisons between markets, and
(Chart C) Impact of the marketing campaign in the UK market itself, and in comparison, with other markets.
Task 5: Conclusions and recommendations (20 marks)
Based on your analysis and findings in Tasks 3 and 4 set-out your conclusions and recommendations.
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Featured
-75%
Strategic Management
Define corporate level strategy and business unit level strategy, along …
What you'll learn
Tasks (All tasks are equally weighted):
1. Define corporate level strategy and business unit level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3)
2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)
Featured
-75%
A marketing analysis of a multinational company of your choice in the context of an international market
TASK 1 Company overview The American company Oakley Incorporated is …
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
Featured
-75%
Digital Economy Analysis
Introduction In the modern 21st century, “Business Management” often requires …
What you'll learn
Learning Outcomes:
LO 1 Demonstrate the conceptual knowledge of the digital economy.
LO 2 Evaluate the various challenges that the globalization of the digital economy presents.
LO 3 To present a critical path to optimize competitive advantage through digital transformation.
Tasks (All tasks are equally weighted):
1. Choose a company and critically examine the company's current business model with a focus on digital integration in the core business operations. (LO2 & LO3)
2. Choose any retail sector company that has successfully undergone a digital transformation. Analyze the company's growth after adopting the digital transformation strategy. (LO1 & LO3)
Featured
-75%
Data Driven Decisions for Business
MSc Management: Data Driven Decisions for Business SUMMATIVE Coursework Assessment Brief …
What you'll learn
Task 1: Introduction and project plan (20 marks)
Summarise what you are going to present in the report and justify your plan for delivering the research project to BIJ. Ensure you also clearly reference a data analytics framework as part of your plan. Finally, specifically explain how data analytics can add value and drive improved business performance for BIJ.
Task 2: Data quality issues and remedies (10 marks)
Discuss both the generic issues that data analysts encounter in sourcing, reviewing and cleansing data and also specific issues with the project data that BIJ has provided and how you propose to address those issues.
Task 3: Data analysis and commentary (20 marks)
Set out and explain the results of your numeric data analysis in the form of tables, summary data and supporting commentary. Explain how your results inform understanding of BIJ’s performance and business operations. This should include three tables setting out:
(Table A) Data and trends in sales volume and value by month, by year and across the whole analysis period
(Table B) Benchmark comparisons of category performance covering sales volume and value by quarter, by year and across the whole analysis period, and
(Table C) Benchmark comparisons of sales volume and value between markets by quarter, by year and across the whole analysis period.
Task 4: Data charting and commentary (20 marks)
Use your data charting and interpretation skills to develop visual presentations of your findings together with bullet-points setting out the key findings and inferences from the charting. This should include three charts presenting:
(Chart A) Comparison of sales value trends across markets over time
(Chart B) Category performance comparisons between markets, and
(Chart C) Impact of the marketing campaign in the UK market itself, and in comparison, with other markets.
Task 5: Conclusions and recommendations (20 marks)
Based on your analysis and findings in Tasks 3 and 4 set-out your conclusions and recommendations.
