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Strategic Management

Intermediate

Define corporate level strategy and business unit level strategy, along …

What you'll learn
Tasks (All tasks are equally weighted):
1. Define corporate level strategy and business unit level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3)
2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)
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