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Strategic Management
What you'll learn
Tasks (All tasks are equally weighted):
1. Define corporate level strategy and business unit level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3)
2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)
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Intermediate
A marketing analysis of a multinational company of your choice in the context of an international market
₹250.00₹1,000.00
A marketing analysis of a multinational company of your choice in the context of an international market
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
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Digital Economy Analysis
What you'll learn
Learning Outcomes:
LO 1 Demonstrate the conceptual knowledge of the digital economy.
LO 2 Evaluate the various challenges that the globalization of the digital economy presents.
LO 3 To present a critical path to optimize competitive advantage through digital transformation.
Tasks (All tasks are equally weighted):
1. Choose a company and critically examine the company's current business model with a focus on digital integration in the core business operations. (LO2 & LO3)
2. Choose any retail sector company that has successfully undergone a digital transformation. Analyze the company's growth after adopting the digital transformation strategy. (LO1 & LO3)
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A Critical Evaluation of Current Management Practice at Netflix
What you'll learn
Introduction
Undoubtedly, the efficiency described in this study is a requirement for great management, however, this just addresses the "technical" aspect of management. Because humans are responsible for generating operational performance, which is what management needs in order to fulfill their goals. The entire organisation, along with the clients, executives, and staff, benefits from effective management. A solid managerial style involves getting to know your staff members personally, considering them as unique individuals, and devising strategies for maximizing their distinctive skills. Every person is distinct in their own ways, and a smart manager is aware of this. By treating their staff with empathy and the utmost care, effective managers may drive growth while enhancing employee happiness. Being aware of one's strengths and constraints, accommodating varied learners, determining the best techniques to empower, creating a balanced workplace, and considering the workforce are all examples of exemplary management systems. Netflix has accomplished this. The company and Blockbuster, a major retailer, were rivals in the late 1990s. In 2007, when it became feasible to stream videos, Netflix quickly shifted its focus to offering the service. Several years down the line, it began developing software, and now it is acknowledged as a trendsetter in the use of AI and machine learning to tailor results to consumer preferences. That accomplishment has always been motivated by his one primary point of differentiation. This study focuses on Netflix's main business challenges in addition to the way its management strategies and core values interplay.
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Contemporary Management Issues (BUS6001)
What you'll learn
Introduction
Nature of Social change
Honda Pestle Analysis
Drivers Particular to the Sector
Conflict in the Industry
Vendor Influence
Consumers' Influence
Interested Participants
Danger of Substitution
Changes in Demographics
Honda's demography shift drivers
Heritage and Distinction
Impact on strategic decision-making
Suggestions
Conclusion
References
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Data Driven Decisions for Business
What you'll learn
Task 1: Introduction and project plan (20 marks)
Summarise what you are going to present in the report and justify your plan for delivering the research project to BIJ. Ensure you also clearly reference a data analytics framework as part of your plan. Finally, specifically explain how data analytics can add value and drive improved business performance for BIJ.
Task 2: Data quality issues and remedies (10 marks)
Discuss both the generic issues that data analysts encounter in sourcing, reviewing and cleansing data and also specific issues with the project data that BIJ has provided and how you propose to address those issues.
Task 3: Data analysis and commentary (20 marks)
Set out and explain the results of your numeric data analysis in the form of tables, summary data and supporting commentary. Explain how your results inform understanding of BIJ’s performance and business operations. This should include three tables setting out:
(Table A) Data and trends in sales volume and value by month, by year and across the whole analysis period
(Table B) Benchmark comparisons of category performance covering sales volume and value by quarter, by year and across the whole analysis period, and
(Table C) Benchmark comparisons of sales volume and value between markets by quarter, by year and across the whole analysis period.
Task 4: Data charting and commentary (20 marks)
Use your data charting and interpretation skills to develop visual presentations of your findings together with bullet-points setting out the key findings and inferences from the charting. This should include three charts presenting:
(Chart A) Comparison of sales value trends across markets over time
(Chart B) Category performance comparisons between markets, and
(Chart C) Impact of the marketing campaign in the UK market itself, and in comparison, with other markets.
Task 5: Conclusions and recommendations (20 marks)
Based on your analysis and findings in Tasks 3 and 4 set-out your conclusions and recommendations.
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-80%
Intermediate
PRM7005 – Sustainability in Theory and Practice – Part 2 Individual Report
₹200.00₹1,000.00
PRM7005 – Sustainability in Theory and Practice – Part 2 Individual Report
What you'll learn
Section 1: Produce a literature review, which critically evaluates the development and value of sustainability as a concept in business. Evaluate examples from real organisations, including the organisation you used for the Group Task, to support your discussions
Section 2: Critically analyse and evaluate how the process of sustainability is applied within a range of organisations. In this section of the report, conduct a comparative case study of real organisations, to identify the best practices and the potential benefits and challenges faced by organisations when implementing sustainable practices.
Section 3: Based on Sections 1 and 2 and the outcome of your Group Task, provide your individual conclusions and recommendations to improve the sustainable performance of the chosen organisation for the Group Task.
Section 4: Produce a reflective appraisal of what you have learned in undertaking the Group Task and what you would do differently for similar assignments in the future.
