About This Course
Define corporate level strategy and business unit level strategy, along with the differences between them.
Corporate, business, and functional levels all contribute to the development of an organisation ’s goals. Strategies at the corporate level are the most high-level type of strategy development, and they include everything from the company’s overarching goal to its acquisition and deployment of assets to the synchronization of the approaches of its many strategic business units. The company’s top brass are the ones responsible for making long-term plans. Actions at the strategic level are often less tangible than those made at the operational or tactical levels because of their value-oriented, theoretical character (Li and Chen 2020).
Learning Objectives
Target Audience
- Strategic Management: Understanding and crafting strategies at different levels within a company.
- Business Management: Applying management theories to real-world scenarios.
- International Business: Expanding businesses across borders and navigating new markets.
- Entrepreneurship: Scaling up start-ups and developing growth strategies.
- Corporate Strategy: Developing overarching strategies that guide the entire organization.
- Consulting: Offering strategic advice to businesses to improve their performance.
- Marketing: Understanding market entry strategies and the competitive landscape.
Your Instructors
₹250.00₹1,000.00
Digital Economy Analysis
₹250.00₹1,000.00
Data Driven Decisions for Business
₹250.00₹1,000.00
