Digital Economy Analysis

Introduction

In the modern 21st century, “Business Management” often requires an amalgamation and balance of different internal and external factors, primarily because such balance influences the overall process of planning, organizing, directing, and controlling the different activities (Certo, 2022). And given the different modern digitalisation trends as well as the dynamism and volatility of the markets, industries and customers, studies have shown that such balance is often quite complex and is influenced by multiple factors and variables.

Hence, from this perspective, one can state that the overall objective of the current report would be

• To analyze Mckinsey’s current business model with a focus on digital integration in the core business operations.
• To analyze Tesco’s growth and development pattern ever since a digital transformation strategy has been implemented by its management.

Additionally, this report will also be highlighting the different challenges related to such digitalisation trends and their implementation at McKinsey & Tesco. All this is technically crucial because ultimately it would help evaluate the process of business management among different corporations, as per the current digitalisation trends of the corporate and business world. According to Liu et al (2018), such information would ultimately allow different firms and businesses to adopt their business and marketing strategies in a manner that would generate or enhance their efficiency, productivity, performance and profitability from multiple angles.