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A marketing analysis of a multinational company of your choice in the context of an international market
TASK 1 Company overview The American company Oakley Incorporated is …
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
