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A marketing analysis of a multinational company of your choice in the context of an international market
TASK 1 Company overview The American company Oakley Incorporated is …
What you'll learn
Learning Outcomes:
LO1. Explain and deal with the current theories and practices of marketing
LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
LO3. Develop and present a sound Marketing plan in the context of global competition.
Tasks (All tasks are equally weighted):
Pick a multinational company of your choice and respond to the following questions:
1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (LO1)
2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)
3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)
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PRM7005 – Sustainability in Theory and Practice – Part 2 Individual Report
Assignment Brief As part of the formal assessment for the …
What you'll learn
Section 1: Produce a literature review, which critically evaluates the development and value of sustainability as a concept in business. Evaluate examples from real organisations, including the organisation you used for the Group Task, to support your discussions
Section 2: Critically analyse and evaluate how the process of sustainability is applied within a range of organisations. In this section of the report, conduct a comparative case study of real organisations, to identify the best practices and the potential benefits and challenges faced by organisations when implementing sustainable practices.
Section 3: Based on Sections 1 and 2 and the outcome of your Group Task, provide your individual conclusions and recommendations to improve the sustainable performance of the chosen organisation for the Group Task.
Section 4: Produce a reflective appraisal of what you have learned in undertaking the Group Task and what you would do differently for similar assignments in the future.
